ART DIRECTOR, VISUAL DEVELOPER, CREATIVE LEADER
Extensive experience in game development and visual design, specializing in environment art direction, product visual development, and creative leadership. Shipped and developed multiple AAA titles and IPs, including the award-winning Middle-earth: Shadow of Mordor. Passionate about photographic composition and crafting immersive experiences through visual storytelling.
Lead with curiosity.
Listen to understand.
Assume positive intent.
Act with kindness, empathy and integrity.
Seek other perspectives, but be decisive when necessary.
Empower artists and encourage autonomy within established boundaries.
Leverage strengths—identify and champion the superpowers of those around me.
Keep it light, fun and professional.
GUIDING PRINCIPLES
Core values that shape how I lead, collaborate and create.
PROCESS
My approach to visual development emphasizes clarity, collaboration, and creativity—guiding projects from early vision to final execution.
Define Goals
Collaborate with leadership and stakeholders to define goals.
Gain clarity on target audience, market, and visual tone.
Align artistic vision with technology, team strengths, timeline, and budget.
Describe key visual attributes and the project’s visual hook.
Establish art pillars that support overall project objectives.
Research and Explore
Analyze competitors to identify opportunities for differentiation and innovation.
Gather references from the real world and beyond to create a relatable visual foundation.
Seek inspiration from diverse and unexpected sources.
Push beyond expectations to uncover meaningful creative possibilities.
Ideate and Conceptualize
Create concept briefs to communicate visual goals.
Clarify concept goals: sketches, mood, tone, key visual details.
Collaborate with concept artists to bring the vision to life.
Use style guides and mood boards to solidify visual direction.
Guide the team with clear, intentional communication.
Create and Execute
Ensure team understands and embraces goals.
Highlight key visual attributes and thematic elements during feedback.
Give clear, balanced feedback that guides and reinforces.
Maintain consistency and uphold the project’s “north star.”
Celebrate
Showcase exceptional work and credit contributors.
Recognize accomplishments and praise achievements.
Leverage learnings from successes and challenges.
High-five for creating something amazing together!
BALANCE
I find balance in nature, adventure and shared experiences with family and friends — fully present in each moment.